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Discover how a custom-branded wine can become a significant new revenue stream for your business.

In today's competitive market, offering a unique private label wine not only elevates your brand but also dramatically increases profit margins.

During this complimentary strategy call, our experts will walk you through our seamless process — from selecting the perfect blend to designing a captivating label.

Let's build a plan to increase your profits and create a product your customers will love.

Let's work together to identify the key areas where you can almost immediately

use private label wine to boost your profit in the next 90 days.

Vito LaFata

Chief Strategist

Steve Devereux

Director of National Accounts

Jason McClain

President & CEO

Dean Guzman

Head Winemaker

Want to skip to the front of the line?

We are offering you the opportunity to schedule a call with our team so we can discuss your current wine program.

Frequently Asked Questions

I don't know anything about making wine.

That's okay! You don't need to. Our winemaking team consists of seasoned experts with decades of experience in crafting exceptional wines. Your role is not to be a vintner, but a visionary. You simply provide the inspiration and the brand identity, and we handle the intricate art and science of winemaking. We source high-quality grapes and oversee the entire production process to ensure every bottle meets the highest standards. You can have complete confidence that your wine will be a product you are proud to serve, and the entire process is handled for you, offering a seamless and worry-free experience.

How much time will this take?

For our pre-made "shiners," you can have a private label program up and running in as little as two weeks. These are finished wines from our inventory, carefully selected for their quality and appeal, that are simply waiting for your custom label to be applied. This is the fastest way to get to market and start generating profit. We can typically get your wine on table in 4-8 weeks. If you choose our custom blending option to create a wine that is truly unique to your restaurant, the process takes longer depending on the winemaking process. This includes time for the custom blend to be created, tasted, and approved by you before bottling and labeling.

Is this legal?

Absolutely. Navigating the complex world of alcohol regulations can be daunting, which is why we handle the entire process for you. We operate within all applicable state and federal regulations and ensure full compliance. This includes filing for your Certificate of Label Approval (COLA) and any necessary permits from the Tax and Trade Bureau (TTB). These are crucial, often time-consuming, legal steps that we manage on your behalf, providing you with complete peace of mind and allowing you to focus on your business.

What about distribution?

This is one of the most powerful benefits of a private label. We handle the logistics of getting the wine directly to your restaurant, cutting out the middleman and their fees entirely. Our direct-to-restaurant model eliminates the tiered pricing structure and markups that eat into your profits. It also gives you a more reliable and efficient supply chain, as you are in direct communication with the source. There's no risk of a distributor running out of stock or prioritizing other clients, as your wine is produced and shipped on a schedule that works for you.

What are the minimums?

Our minimum order is just 3 cases per wine, which is a key part of our low-risk, high-profit model. We intentionally keep our minimums low to make it easy for you to test different varietals, create small-batch seasonal offerings, and experiment with limited-time promotions without committing to a massive inventory. This minimal commitment allows you to conserve capital, free up valuable storage space in your restaurant, and adapt quickly to market trends.

Is there a start-up fee?

Yes, there is a one-time fee of $500 to file your brand with a TTB permit. After that, we charge a fee of $995/wine you choose to have in your brand. This comprehensive package covers all the initial professional services required to get your program off the ground. It includes the professional design of your custom labels, ensuring they are both beautiful and compliant, as well as the complete filing and management of all the legal and regulatory paperwork, including your COLA permits. This is a one-time investment for a lifetime of direct-to-restaurant profitability, and there are no recurring fees beyond the cost of your case goods and shipping when you need more.

Who's This Perfect For

BUSINESS OWNERS

RESTAURANT OWNERS

CATERERS

INFLUENCERS

BARS

HOTEL MANAGERS

CELEBRITIES

VENUE OWNERS

WEDDING PLANNERS

Experience our Award Winning Wines from California

With ratings as high as 96 points, double-gold medals, and best in class. McClain Cellars has a history of winning awards for it’s amazing wines. The company constantly sends it’s wines out for reviews and competitions.  Consistently earning high scores and favorable reviews, the company produces top-tier wines that are well received in the  wine industry as well as by the customers that we serve.